Performance of Top 5 Reference Apps on iOS in South America in Q2 2021

In Q2 2021, the performance of the top 5 reference apps on iOS in South America varied significantly in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, reveals some interesting trends.

Google Translate experienced a consistent download rate throughout the quarter, peaking at around 33K in mid-April and tapering off to approximately 26K by the end of June. The app maintained a high level of user engagement, with weekly active users starting at about 1.92M and gradually declining to 1.78M.

The Bible app showed a steady download trend, beginning the quarter with around 30K downloads and ending with a similar figure. Active users saw a slight decline from 689K to around 661K, indicating stable user engagement over the period.

Glorify | Prayer & Devotional saw a notable increase in both downloads and revenue. Downloads spiked from 6.7K at the start of the quarter to approximately 11.7K by the end of June. The app’s revenue followed an upward trajectory, starting at $422 and rising to about $4.5K weekly by the end of the quarter. Active users also increased, beginning at approximately 35.7K and ending the quarter at around 61.4K.

Bible Offline JFA maintained a consistent download rate, fluctuating around the 4.5K to 5.5K range throughout the quarter. The app's weekly revenue remained relatively stable, averaging around $200 to $300. Active users hovered around 47K, indicating steady user engagement.

MyHeritage: Family Tree & DNA had a varied performance. Weekly downloads started strong at around 11.6K but dropped significantly to about 1.8K by the end of June. Revenue also saw a decline, starting at approximately $16.4K and decreasing to about $5.2K. Active users mirrored this trend, beginning at around 48.4K and falling to approximately 13.6K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.